Peekaboo
Kids Retail
Service
Creative Direction / Logo / Visual Identity / Store Design / Brand Guidelines / Web Design / Packaging Design
Location
Kenya
Peekaboo is a premium online and offline destination where young imaginations come to life. Founded in Kenya, it has become a landmark store for babies and children, offering a high-end, Montessori-inspired shopping experience with ambitions to expand globally.
The brand encourages curiosity, creativity, and independent discovery through a thoughtfully curated collection of innovative toys, educational tools, and premium essentials for children and parents.
At the heart of the identity is a distinctive emblem—a whimsical fusion of avian grace and feline charm. More than a symbol, this friendly character represents joyful learning and creates an immediate connection with families.
A soothing palette of earthy tones, organic shapes, and playful graphic elements brings warmth and imagination to the modern, minimalist visual system. The result positions Peekaboo as a trusted and elevated children's brand across both its physical and digital spaces.
