Curious Projects
Infrastructure
Service
Creative Direction / Logo Design / Visual Identity / Brand Guidelines
Location
Australia
Curious Projects, based in Australia, specializes in infrastructure management and close collaboration with government projects. Despite this, the client desired a brand identity that breaks away from stereotypes, aiming for a creative yet professional image. The brand values trustworthiness, approachability, inspiration, modernity, and cleanliness, reflected in the natural, friendly color palette chosen. The logo design is modern and simplistic, featuring subtle accents for a distinctive touch. An exclamation mark atop the 'I' and a question mark with the 'P' symbolize excitement for each project and appreciation for exceptional service. The question mark on the 'P' also invites clients to seek advice. Geometric elements in the brand graphics enhance approachability and contribute to a memorable identity. These design choices reinforce the commitment to innovation and collaboration.
