VOIR
Haircare
Service
Branding, Brand Strategy, Logo Design, Packaging Design, Hand Painting, Visual Identity, Social Media Visual Guidelines, Marketing Material Design, Promotional Design, Digital Design, Print, Organize Launch Events
Location
Canada
Voir is a premium Canadian haircare brand created from the ground up, with an identity inspired by the beauty of Canadian nature and the ever-changing elements of weather. Designed to transform an everyday haircare routine into a calming, restorative ritual, each abstract packaging artwork was first hand-painted on canvas and then digitally translated onto the label. The colour palette, brushwork, product name, fragrance, and formula were thoughtfully connected to express the unique character of each product inviting a quiet moment to pause, appreciate the artwork, and feel immersed in nature.
Featured in Vogue, Allure, CBC, ELLE, Canadian Living, and WWD, among others
Winner of the 2018 FASHION Magazine Beauty Award.
