OF NATURE

Skincare

Service

Creative Direction / Logo / Visual Identity / Art Direction / Packaging Design / Web Design Direction / Collateral Design / Brand Guidelines

Location

OF NATURE is a family-run skincare brand based in rural Mid-Wales, bringing natural skin care and environmental responsibility together in one thoughtful identity. Its organic, vegan and 100% natural products are formulated and made in small batches, giving the collection a personal connection to the place and people behind it. The visual world draws on the quiet strength of nature: open landscapes, deep ocean tones and warm, understated product photography create a sense of calm and clarity. Simple typography and restrained packaging let the ingredients and the brand's purpose take centre stage.

That purpose extends beyond the products themselves. OF NATURE contributes 40% of its profits to conservation projects, supporting its mission to protect and restore the planet. Through its EcoLoop programme, customers can return used bottles for reuse or recycling. Together, these details shape a skincare brand that treats care for the skin and care for the natural world as part of the same story.

OF NATURE skincare collection with forest-green display blocks

OF NATURE hydrating serum nestled on a moss-covered tree

Serum being applied to a cheek with a glass dropper

Model posing with OF NATURE hydrating serum

OF NATURE forest-green storefront signage

OF NATURE cream and forest-green business cards

OF NATURE Together For Planet Earth billboard

Framed OF NATURE landscape artwork on a sunlit table

OF NATURE landscape artwork on a decorative pillow